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Let’s Get Physical

A new IPC-GEA study details how e-retailers can boost online sales with direct mail.

When it Comes to Direct Mail, Have the Mind of a Seven-Year-Old

Picture yourself at a 7-year-old’s birthday party. It's gift time. The birthday girl is having the time of her life and is looking for the first gift to open.

4 Things You Need to Know to Get Your Envelope Noticed

I recently had the opportunity to speak to members of the Kansas City Mail Systems Management Association (KCMSMA) about the use of color, texture and images to make the most of your envelope.


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