You are here

Reveal Envelopes for Direct Mail Marketing

What’s Behind Door #1?
Reveal Envelopes Direct Marketing Envelopes Tension Reveal Envelopes

A mysterious envelope does not go unnoticed. Increase the intrigue with a Tension “reveal” – a perforated opening that easily tears away from the envelope. Typically on the front of an envelope, this special opener hides a special offer or important message for the reader to discover.

Tension helped pioneer many of the special openers and involvement opening devices that we see today. With Tension's expertise in manufacturing and design, your Reveal envelopes are:

  • Easy to open with smooth "j-hook" construction.
  • Designed to withstand the rigors of the mailstream.
  • Able to give your direct mailings a boost.
  • Drives Recipient Interaction
  • Easy to Open
  • Sturdy Construction
  • Improves Open Rates
  • Smooth Inserting Process

Personalize it

Highlights variable data that is printed on the direct mail insert
Highlights variable data that is printed on the direct mail insert

Entice the Reader

Piques the recipient’s curiosity by engaging them with your envelope
Piques the recipient’s curiosity by engaging them with your envelope

Arrive In Style

Withstands the rigors of the mailstream from insertion to opening
Withstands the rigors of the mailstream from insertion to opening

Engage Customers in Your Mailing

An envelope hiding a “secret” message poses too many questions to be ignored. By incorporating a reveal opening into your next direct mailing, you can unleash the hidden power of your offer’s message.

Direct mail offers can be made more enticing and effective by using special devices built into the envelope. Tension is an expert at producing envelopes with interactive openers that invite consumers to pull the tab and become involved with the underlying offer or communication. Getting a consumer involved in the envelope that carries your message makes them more likely to open it and therefore respond.

Tension Quality Ensures Smooth Sailing Through the Mailstream

A Tension Reveal envelope withstands the rigors of the mailstream. Tension’s design and production expertise produces envelopes that are engaging without impacting insertability. Its perforated opening rips smoothly to divulge a special offer or intriguing image on the inside of the envelope. Tension’s experience producing these reveal envelopes ensures an easy opening so that all eyes are on your offer.

Get Your Creative Juices Flowing

The reveal itself can take a variety of sizes and designs to draw in your reader.

  • A two-inch strip pulls away easily and focuses the eye on the offer.
  • A bigger reveal-pull can uncover a dramatic graphic.
  • Using a reveal with the message “Open for your special offer!” encourages the consumer to believe that the offer has been specially designed for them.

Variably print a unique offer on your inserts rather than your outer envelopes, saving money for you as the direct mailer. Give your mailing a distinctive look for greater impact on the addressee and a higher response to the mailing.

  • Insert teaser copy on the back of the reveal strip to surprise the reader.
  • Use a complementary image on the outer envelope and the insert to invoke a response from the reader.
  • Or even make the reveal part of your design!

What Tension Customers are Saying

The Tension Design Group helped us increase manufacturing efficiencies for our two-way reusable envelope that were not only cost-effective, but also maintained and improved the customer experience with the ecoEnvelope. The collaboration between the Tension Design Group, their partner ecoEnvelope and the Sprint marketing and corporate responsibility teams was unique in its level of cross-functional engagement.

Keanon Swan , Manager, Strategic Partner Relationships & Postal Strategy, IT/Care & Billing Services Sprint

I find the greatest benefits of working with Tension are the consistency of its products, and the team’s great customer service and general availability.

Ryann Powell , Procurement Specialist KUBRA