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Spot Embossed Direct Mail Envelopes

On Your Mark, Get Set, Spot Emboss!
Spot embossed envelope

Mailers, start your engines!

Get ready to take the lead by impressing your direct mail recipients with spot embossing. Tension’s advanced embossing techniques can help subtly stamp your envelopes with a touch of uniqueness and sophistication.

Spot Embossed Envelopes

Make your mailpiece stand out and deliver spot on results:

  • Promote your brand with a spot-embossed logo. 
  • Feature an embossed indicia at a lower cost than live stamps.
  • Take advantage of envelope “hot spots,” or areas to where the reader’s eyes are naturally drawn.
  • Direct Mail Differentiator
  • Build Brand Interest
  • Promotes Interest
  • Lift Your Logo
  • Live Stamp Alternative

Explore the Possibilities

Let’s discuss giving your envelopes some feeling. Tension’s expertise bumps up your opportunities.
Let’s discuss giving your envelopes some feeling. Tension’s expertise bumps up your opportunities.

Raise Response Rates

The distinctive looks and feel of spot embossing can help prompt the reader to interact with your envelope.
The distinctive looks and feel of spot embossing can help prompt the reader to interact with your envelope.

Dress to (Spot) Impress

An embossed indicia increases hot spot appeal. Or, impress the reader with spot embossing like your company logo.
An embossed indicia increases hot spot appeal. Or, impress the reader with spot embossing like your company logo.

Embossed indicia can help differentiate your envelope, but did you know it can also help give your mailing an economic advantage?  A spot embossed indicia application is less expensive than a traditional live stamp, with the opportunity to bump interest and engagement from your mail recipients. A spot embossed envelope can promote your brand, a new promotion or mail campaign with exceptional value.  

Some Like it Hot...Spots on Envelopes

Looking to drive response rates? Research shows that the eye is naturally attracted to four areas or "hot spots" on an envelope. Using these hot spots can improve your direct mail impact and deliver the results you want in your next campaign. When hot spots are used in combination with an embossed indicia in the upper right portion of the envelope face, hot spot appeal improves even more.

VIP Treatment

Readers often gauge a mailing’s importance by postage type, judging how important the sender thinks the reader is to them. Using an embossed indicia can be a great way to communicate that your mail piece is important and encourage mail recipients to open your envelope and read your message.  Use in combination with eye-stopping graphics, a unique window opening, or involvement device on a 6x9 envelope to help amplify your message or cause.

What Tension Customers are Saying

My Tension rep is an enormous resource for our company. He’s opened my eyes to so many things in addition to the savings we gain. Tension is always working to help us grow our business, by making connections for us within the industry, working with us on new designs and pushing the limits of printing technology.

Valerie Jones , Director of Production Kersten Direct

As a fundraising agency for nonprofits, Kersten Direct, mails millions of pieces of direct mail on behalf of our clients each year. By purchasing through Tension we save approximately two percent from previous years. Tension offers exceptional quality, fast turnaround times and helpful resources at pricing that are better than what we could find elsewhere.

Valerie Jones , Director of Production Kersten Direct