Two Sides Survey: Reading from Paper or Reading from Screens

You are here

Image result for google plus icon  Image result for linkedin icon  Image result for facebook icon  Image result for twitter icon

Reading from Paper or Reading from Screens. What Do Consumers Prefer?

Two Sides, a global nonprofit organization created to promote the responsible production, use and sustainability of paper and print, commissioned a survey on consumer reaction to the switch from paper-based to digital media. Among survey respondents, a preference for print on paper was indicated overall. The trend was especially evident across advertising and education areas. 

Print on Paper: Less Distracting, More Informative and Easier to Read

More than 88 percent of respondents indicated they believe information was better retained with print on paper.  The majority of respondents reported they were more relaxed and receptive to the presented material when reading print on paper in the form of a newspaper or magazine.  

Print on paper was also preferred across all respondent age groups. While preferences for print increased with age, younger age groups indicated they preferred print media over digital media.  Overall, 68 percent of all survey respondents across all age groups said they prefer print on paper because it is easier to read. Some respondents suggested printed documents are easier to read, are more secure, are better for storage and archiving and are less likely to be lost. 

Preferences for Print in Advertising and Education

Among advertisements, print media was given more focus than its digital equivalents.  About 64 percent of respondents conveyed they are more attentive to print advertisements such as direct mail versus online ads, and 60 percent of respondents said they are more attentive to print newspapers versus online newspapers.

The switch to digital media is also affecting the education sector.  There is concern regarding the shift from printed books to digital books. Approximately 68 percent of survey respondents said printed books are more likely to encourage learning and the development of other skills.  There are other concerns that children will not be able to learn as much without a physical book.

Print Media is Considered a Healthy Choice

Last, there is concern that more time spent with digital media can be damaging to one's health.  Respondents indicated a worry that physical ailments such as eyestrain, headaches and insomnia are related to devices that present digital media such as mobile or smartphones, personal computers and e-readers. Contrastingly, respondents said reading from print held the least health-related concerns.

Click here to read the full report.