Office of Inspector General (OIG) Report "Marketers Perceptions of Informed Delivery"

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OIG Report Marketers’ Perceptions of Informed Delivery and Informed Visibility

USPS: Informed Delivery and Informed Visibility

Click Here to Access the Office of Inspector General (OIG) Report "Marketers' Perceptions of Informed Delivery and Informed Visibility"

The Postal Service promotes Informed Delivery (ID) and Informed Visibility (IV) to marketing mailers as two tools that can improve the value of mail by integrating it with digital advertising channels. For many marketing mailers, the main benefit of ID campaigns is they generate free additional exposure to their brand.