Office of Inspector General (OIG) Report "Enhancing the Value of Mail: The Human Response"

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Click Here to Access the Office of Inspector General (OIG) Report "Enhancing the Value of Mail: The Human Response"

The Office of the Inspector General (OIG) commissioned a neuroscientific study on the "neuromarketing" response a consumer has to physical media and digital media in the buying process. Neuromarketing is a scientific method that explores subconscious consumer response as activity deep in the brain.