Direct Mail: Integral to the Marketing Mix

You are here

  Image result for linkedin icon  Image result for facebook icon  Image result for twitter icon

Click Here to Access "Direct Mail: Integral to the Marketing Mix" by InfoTrends

InfoTrends, a leading worldwide market research and strategic consulting firm for the imaging, document solutions, production print, and digital media industries, presented how the envelope is integral to the direct mail campaign at a recent Envelope Manufacturers Association conference.  The presentation provides research supporting that direct mail should be personal, relevant, engaging, omnichannel and of high quality.