White Papers

Choosing Your Format Resource Guide

Learn how to choose a format for your direct mailpiece.

Testing Your Mailpiece White Paper Series

Learn how the industry defines direct mail testing and some tips for how to test.

Targeting and Lists White Paper Series

Learn how to target the right audience and select the list that's right for your campaign.

Creating Your Offer White Paper Series

Learn how to craft an offer that appeals to your audience.

Getting to Know the USPS White Paper Series

Learn about key USPS players, resources and programs.

USPS Promotions & Incentives White Papers White Paper Series

Planning Your Direct Mail and Integrated Campaigns White Paper Series

Know the planning steps you need to successfully execute your integrated campaign.

Guide to Envelope Paper Weights Resource Guide

Learn how to select the best paper for your project.

Getting Started with Direct Mail white paper cover

Getting Started with Direct Mail White Paper Series

Tips to get started on a direct mail campaign for beginners.

Guide to the Intelligent Mail barcode Resource Guide

Learn how to decode your Intelligent Mail barcode.

Envelope Size Guide Resource Guide

Learn how to determine the correct size of your envelope.

Envelopes vs. Postcards White Paper

Direct mail is a proven winner. Learn when, how and why to use either an envelope or postcard in your campaign.

Envelope Basics White Paper

Learn how to select, measure and order your envelopes with confidence with our Envelope Basics guide.

How to Measure a #10 Envelope Resource Guide

Discover how to accurately measure and provide measurements for your #10 envelope.

Maximizing Your Donor Communications Resource Guide

Captivate your audience with science in your envelope design.

The Art & Science of Envelope Design Resource Guide

The difference between an effective mailpiece and one that lands in the trash may come down to two things: Art and Science.

Transpromo Envelopes White Paper

Discover the potential of envelopes by turning your transactional mailer into an integrated marketing tool.

How To Create Successful Direct Mail Envelopes White Paper

Tension Corporation provides direct mail managers, writers, designers and creative directors with tools for creating successful outer envelopes (OEs).

Envelope Hot Spots Resource Guide

3 minutes and 33 seconds is all you have to convince your mail recipient to open your envelope.