USPS Promotions & Incentives

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2023 USPS Promotions and Incentives

The 2023 USPS promotions provide marketers and mailers with the opportunity to use your envelope or mailpiece to increase engagement with customers. Promotions range from using dynamic color and new print techniques to integrating mobile technology.

The information you find here is informational. Exact specifications may be found here. You must contact the USPS for approval and exact program specifications.


2023 USPS Promotions and Incentives, Simplified

Tension is offering easy-to-read overviews of the USPS promotions, available to you. Sign up for our updates here. All final approvals and official information come from the USPS. This material has been designed for reference.

You can view and download our one page guide to the 2023 USPS promotions by clicking here


Tactile, Sensory and Interactive Engagement PromotionUSPS TSI PRomo 2020 rose scented envelope

Neuromarketing research suggests that when marketing materials engage a reader’s senses, brand recognition and message recall can increase. This USPS promotion encourages mailers to use the latest printing and production advancements to get mail noticed and opened. 

To be approved, your mailpiece has to feature at least one of the following approved techniques: 

  • Specialty inks

  • Sensory treatments

  • Interactive elements

Participants in this promotion are eligible for a 5% discount. The mailing is sent through USPS Marketing Mail®. More information about requirements and eligibility can be found here.

Important Dates

Registration Date: January 9, 2023 - July 31, 2023

Promotion Date: February 1, 2023 - July 31, 2023

Related Tension Products

Learn more about our new Trailing Edge envelopes, envelopes with special finishes and embossed envelopes (options include both textured paper and foil embossing) - they all qualify for discounts under the Tactile, Sensory and Interactive Mailpiece Engagement promotion.

Or, learn more about the unique and USPS-approved Trailing Edge envelopes in this blog


USPS Informed Delivery Informed Delivery Promotion

The Informed Delivery promotion encourages business mailers to sign up for and launch an Informed Delivery campaign.

Last year, this promotion offered a 4% discount on eligible mail. This year's announcement is pending. More information about this First-Class Mail® and USPS Marketing Mail promotion coming soon.

Important Dates

Registration Date: June 15, 2023 - December 31, 2023

Promotion Date: August 1, 2023 - December 31, 2023

More information about requirements and eligibility can be found here.

Related Blog Posts

Have you checked our blog for Informed Delivery articles? There's a wealth of information in this one


Emerging and Advanced Technology Promotion (Includes Mobile Shopping)

Shoppable Video envelope for USPS 2020 Emerging and Advanced Technology Promotion

Marketers can amplify direct mail results when incorporating technology into their mailings. With this promotion, customers can explore technologies that are included or embedded into paper and linked to a mobile phone or other device.

Your direct mail mailpiece needs to integrate one of the following approved technologies to be eligible for this program:

  • “Enhanced” Augmented Reality (AR)
  • Basic Integration with Voice Assistants
  • Advanced Integration with Voice Assistants
  • Near Field Communication (NFC)
  • Virtual Reality (VR) 
  • Mixed Reality (MR)
  • Video in Print (ViP)

Mailers are eligible for a 3% or 4% discount. More information about this First-Class Mail and USPS Marketing Mail promotion can be found here

The tiered discounts are listed as:

3% Discount: Emerging and Advanced Technologies: "Enhanced" Augmented Reality, Basic Integration with Voice Assistant, Mobile Shopping

4% Discount: Enhanced Emerging Technologies: Advanced Integration with Voice Assistant, Video in Print Technology, Near Field Communication, Mixed Reality, Virtual Reality

Important Dates

Registration Date: March 15, 2023 - November 30, 2023

Promotion Date: May 1, 2023 - November 30, 2023

Related Tension Products

Make your mailpiece come alive with enhanced augmented reality (AR), and enjoy discounts from the USPS.


Personalized Color Transpromo Promotion

personalized color statement for USPS 2020 Pesronalized Color Transpromo Promotion

‭Your monthly statements represent a regular appointment between you ‭and your customer. It is a time to connect, a reminder to make a payment ‭or even an opportunity to offer a new special deal. This promotion is intended to encourage producers of bills and statements to produce and ‭mail statements that create a greater connection and response from consumers by using personalized color transpromotional messages on ‭bills and statements. More information about this First-Class Mail promotion and how to become eligible for the tiered 3% and 4% discount can be found here.

The tiered discounts are listed as:

3% Discount: Personalized Full Color Marketing and Consumer Messages

4% Discount: Meeting PCT requirements and including a reply mechanism

Important Dates

Registration Date: January 9, 2023 - July 31, 2023

Promotion Date: February 1, 2023 - July 31, 2023

Related Blog Post

The envelope can offer nice real estate for marketing messages, and a transactional mailpiece is an ideal platform to communicate each month with your customers. Get to know how the 40/40/20 Marketing Rule can boost your transpromo messaging in this post.


Reply Mail IMbA™ Promotion - Coming Soon

The Reply Mail IMbA™ promotion is new for 2023 and encourages reply mail customers to adopt IMbA static or serialized barcodes. As more details are announced, we will update this page. 

Important Dates

Registration Date: May 15, 2023 - December 31, 2023

Promotion Date: July 1, 2023 - December 31, 2023


Retargeting Promotion - Coming Soon

Another new promotion for 2023, is the Retargeting Promotion that Incentivizes marketers to send out a postcard to a recent website or mobile app visitor that did not make a trackable conversion. The USPS will announce more details about this promotion and we will update this page when those details are made available.

Important Dates

Registration Date: July 15, 2023 - November 30, 2023

Promotion Date: September 1, 2023 - November 30, 2023


Additional Information and Contact Information

Your Tension Associate is available to provide additional information about creating an envelope that will be eligible for these incentives. Additional program requirements and documents can also be found at the USPS website:

You may also get additional information from PostalOne! by email or phone at: MSSC@USPS.gov or 1-877-672-0007.