2017 USPS Promotions & Incentives

The United States Postal Service (USPS) has designed the 2017 incentives to create excitement about the mail and reward innovative mailers.
You are here

Click Here to Access the USPS 2017 Promotions & Incentives White Paper


2017 USPS Promotions and Incentives

The 2017 United States Postal Service's (USPS) promotions provide marketers and mailers with the opportunity to use your envelope or mailpiece to increase engagement with customers. Promotions range from using dynamic color and new print techniques to integrating mobile technology.

The information you find here is informational. Exact specifications may be found here. You must contact the USPS for approval and exact program specifications.

Grooved Embossed Envelope

Tactile, Sensory and Interactive Engagement Promotion

Neuromarketing research suggests that when marketing materials engage a reader’s senses, brand recognition and message recall can increase. This USPS promotion encourages mailers to use the latest printing and production advancements to get mail noticed and opened. 

To be approved, your mailpiece has to feature at least one of the following approved techniques: 

  • Specialty inks

  • Specialty papers

  • Interactive elements using folds or other dimensional elements

Participants in this promotion are eligible for a 2% discount. The mailing is sent through standard mail. More information about requirements and eligibility can be found here.

Direct Mail Starter Promotion

New for 2017 is the Direct Mail Starter promotion for new mailers. With this promotion, small business mailers are encouraged to design direct mail marketing campaigns that incorporate a qualifying technology (such as a QR code) that leads the consumer to a mobile-optimized site.

Up to 10,000 mailpieces are eligible for a 5% discount. More information about this Regular and Nonprofit Standard Mail letters and flats promotion can be found here
 

Emerging and Advanced Technology Promotion

NFC Zebra Envelope for USPS Promotion

Marketers can amplify direct mail results when incorporating technology into their mailings. With this promotion, customers can explore technologies that are included or embedded into paper and linked to a mobile phone or other device.

Your direct mail mailpiece needs to integrate an approved technology to be eligible for this program. These include Near Field Communication (NFC), “Enhanced” Augmented Reality, Video in Print (ViP), Beacon Technology and others, as approved.

Mailers are eligible for a 2% discount. More information about this First Class and Standard Mail promotion can be found here

Earned Value Reply Mail Promotion

Business Reply Mailings (BRMs), Courtesy Reply Mailings (CRMs) and Alternate Postage (e.g. Share Mail™) play a critical role in facilitating payment of bills and nonprofit donations. Include a reply envelope in your outbound mailing and qualify for a per piece postal discount. Your return envelope can feature a “thank you for your payment” or “we appreciate your donation!” message to enhance the sender’s experience. For additional BRM, CRM and Share Mail™ requirements, visit here. If you participate in this promotion, you are eligible for a $.05 credit per mailpiece, depending on meeting certain program thresholds.
 
Mobile Shopping Promotion
 

Get double duty out of your direct mail envelope by providing a direct link to your mobile site. The 2017 Mobile Shopping promotion, for Standard Mail and Nonprofit Mail letters and flats, encourages mailers to combine mobile technology with direct mail to create a convenient method for customers to do their shopping.

To be approved, your mailpiece must feature a mobile barcode or other print/mobile technology that can be read by a mobile device. It then should lead to a mobile optimized shopping website where the customer can easily purchase the advertised product. In some instances, the sale of services and charitable donations may qualify nonprofits for the promotion. To find out more about becoming eligible for the 2% discount, go here.
 
Personalized Color Transpromo Promotion
Your monthly statements represent a regular appointment between you and your customer. It is a time to connect, a reminder to make payment or even an opportunity to offer a new special deal. This promotion is intended to encourage producers of bills and statement to produce and mail statements that create a greater connection and response from consumers by using personalized color transpromotional messages on bills and statements. To learn more about this First Class mail promotion and how to become eligible for the 2% discount, visit the RIBBS site.
 

Additional Information and Contact Information

Your Tension Associate is available to provide additional information about creating an envelope that will be eligible for these incentives. A downloadable version of this information can be found here. Additional program requirements and documents can be found at the USPS websites:

To register for this program, go to https://gateway.usps.com.

You may also get additional information from the PostalOne! help desk at  (800) 522-9085 or  postalone@email.usps.gov.