Direct Mail Basics

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direct mail basics choosing your format

Direct Mail Basics: Choosing Your Envelope and Direct Mail Format

We know from direct mail’s 40-40-20 rule that the success (or failure) of a direct mail campaign is based 40% on making the right offer, 40% on targeting the right audience, and 20% on your creative.
testing direct mail

Direct Mail Basics: Testing Your Mailpiece

Learn more about the importance of testing your direct mail campaign.
DMB Acquisition vs Retention

Direct Mail Lists: Acquisition vs. Retention Lists

Tension's Direct Mail Basics series continues with this installment of Acquisition vs Retention lists.
direct mail offer strategy

Crafting Your Direct Mail Offer

Learn best practices for crafting an offer that is strategic.
business objective planning

Crafting Your Direct Mail Offer

Keep your business objectives in mind when crafting your offer.

Tips for Choosing Your Mail Format: Envelopes vs. Postcards

Get to know the pros and cons of the two most popular direct mail formats - envelopes and postcards.
mail classes

Get to Know the USPS and the Classes of Mail

Become familiar with the different classes of mail for businesses.
marketing toolkit

Expand Your Marketing Toolkit with the USPS 

Learn about these four USPS programs for your marketing toolkit.
direct mail checklist

The Direct Mail Checklist

Check out this list of things to do for your campaign.
partnership

Very Important Partners: The Direct Mail Ecosystem

Get to know your direct mail ecosystem.

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