Submitted by Karen Loggia on Fri, 06/24/2022 - 4:46pm
We know from direct mail’s 40-40-20 rule that the success (or failure) of a direct mail campaign is based 40% on making the right offer, 40% on targeting the right audience, and 20% on your creative.
Submitted by Ashley Justice on Mon, 10/25/2021 - 8:49am
Learn more about the importance of testing your direct mail campaign.
Submitted by Jeff Beath on Tue, 06/22/2021 - 8:00am
Tension's Direct Mail Basics series continues with this installment of Acquisition vs Retention lists.
Submitted by Scott Price on Thu, 03/11/2021 - 8:00am
Learn best practices for crafting an offer that is strategic.
Submitted by Scott Price on Wed, 02/17/2021 - 8:00am
Keep your business objectives in mind when crafting your offer.
Submitted by Melissa Tristano on Thu, 01/28/2021 - 8:00am
Get to know the pros and cons of the two most popular direct mail formats - envelopes and postcards.
Submitted by Tim O'Hanlon on Thu, 10/08/2020 - 8:00am
Become familiar with the different classes of mail for businesses.
Submitted by Ken Heying on Thu, 08/13/2020 - 8:00am
Learn about these four USPS programs for your marketing toolkit.
Submitted by Bill Woodyard on Thu, 07/16/2020 - 8:00am
Check out this list of things to do for your campaign.
Submitted by Rick Egli on Wed, 06/24/2020 - 8:00am
Get to know your direct mail ecosystem.
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