USPS 2021 Promotions

USPS 2021 Promotions and Incentives

By Jim Zimay

Last month, the USPS® approved six promotions for 2021. Created to generate excitement about the mail, the USPS Promotions and Incentives reward mailers who test innovative design and technologies in a way that enhances the benefits of a physical mailpiece.   

If you participated in the 2020 Promotions and Incentives, you’ll see the 2021 Promotions and Incentives look very similar! Each promotion from 2020 is back for 2021, and the registration and promotion dates are identical. Stay tuned to our blog to see if promotion details change – we'll provide updates as information becomes available. You can also sign up for updates on 2021 promotions here.

Take a look at the USPS 2021 Promotions and Incentives and start planning on ways you can incorporate them with your direct mail or transactional mail projects. 

USPS 2021 Promotions and Incentives  

  1. Tactile, Sensory and Interactive Promotion – This promotion encourages the use of advanced print innovations in paper and stock, substrates, inks, interactive elements, and finishing techniques to drive customer engagement.
    • Registration Dates: Dec. 15, 2020 – July 31, 2021 
    • Promotion Dates: Feb. 1 – July 31, 2021 
  2. Emerging and Advanced Technology Promotion – This promotion allows you to test technologies such as augmented reality, virtual or mixed reality, near field communication, Video in Print or multichannel integration with digital assistants/smart speakers while earning a mail discount. 
    • Registration Dates: Jan. 31 – Aug. 31, 2021
    • Promotion Dates: Mar. 1 – Aug. 31, 2021 
  3. Earned Value Reply Mail Promotion – This promotion rewards mailers when their customers put their Business Reply Mail (BRM), Courtesy Reply Mail (CRM) and Share Mail envelopes and cards back into the mail.
    • Registration Dates: Feb. 15 – Mar. 31, 2021
    • Promotion Dates: Apr. 1 – June 30, 2021
  4. Personalized Color Transpromo Promotion – This one encourages mailers to incorporate color messaging on bills and statements sent by First-Class Mail® to enhance their value.
    • Registration Dates: May 15 – Dec. 31, 2021
    • Promotion Dates: July 1 – Dec. 31, 2021
  5. Mobile Shopping Promotion – This promotion encourages mailers to feature integration with mobile technologies on their mailpieces for online shopping experiences.
    • Registration Dates: June 15 – Dec. 31, 2021
    • Promotion Dates: Aug. 1 – Dec. 31, 2021
  6. Informed Delivery® Promotion – The Informed Delivery promotion encourages mailers to adopt this feature as part of an integrated marketing campaign.  
    • Registration Dates: July 15 – Nov. 30, 2021 
    • Promotion Dates: Sep. 1 – Nov. 30, 2021 

2021 USPS Promotions and Incentives, Simplified

Tension is offering easy-to-read overviews of the USPS promotions, available to you. Sign up for our updates here. All final approvals and official information comes from the USPS. This material has been designed for reference.

Contact Tension

Don’t delay. Registration for the first promotion of 2021 starts next week on Dec. 15 with the Tactile, Sensory and Interactive promotion. Contact your Tension sales expert to explore the wide array of Tension offerings that qualify for the USPS promotions, and start planning for savings in 2021.   


Add new comment