USPS® 2017 Personalized Color Transpromo Promotion

Turn Your Statement Mail into an Integrated Marketing Tool
By Erin Moloney

Your monthly statements represent a regular appointment between you and your customer. Including transpromotional messaging can help you:

  • connect with customers
  • remind customers to make a paymentPersonalized Color Transpromo dates
  • announce a new, special deal.

What is a transpromotional message? It’s one that a) appears on a transactional piece of mail such as a bill or statement and b) includes promotional copy.

And now, with the help of the USPS®, including transpromotional messages can be a way to save money - the Personalized Color Transpromo Promotion encourages billing and statement mailers to produce mail that creates connections through personalized color transpromotional messages.

If you have previously participated in a Personalized Color Transpromo promotion, you must include dynamic printed color and personalized messaging in the mailpiece. Mailers who have not previously participated in the promotion may simply include color messaging on their mailpiece to qualify.

Program details include:

  • Like other USPS Promotions, this one requires you to register. Open enrollment runs now through December 31st.
  • Your mailing must meet certain specifications to qualify for a 2% USPS discount*.
  • The promotion is open to First-Class Mail® presort and automation letters for bills and statements only.

Turn your transactional envelope into an integrated marketing tool, and enjoy savings from the USPS. Contact us today to talk specifics for your mailpiece.

*All approvals must come from the USPS. The information presented here is for illustrative purposes only.


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