Product Spotlight: Peel and Reveal Postcards

By Karen Loggia

One in an occasional series to highlight popular products.

Postcard mailers are a popular choice for direct mailers. They can help keep your direct mail costs down and often feature colorful and creative messaging. Yet they don’t always have the effectiveness of an envelope that encourages a recipient to open and interact with the mailpiece.

Tension’s Peel and Reveal postcards combine the best of both of these – they include a cool interactive feature while utilizing the lower postage you’d see with a postcard.


At first glance, Peel and Reveal postcards look like a standard postcard. The front provides a nice “billboard” to display product images, and the back can feature additional information about your business.  The difference is with the postcard’s unparalleled “wow” factor: the recipient peels back a thin layer of adhesive paper to reveal a second message about your company and products.

Key features include:

  • The recipient is encouraged to remove the top layer, providing an additional area for your message and graphics.
  • Its tactical interaction encourages recipients to stay engaged with your mailing longer than a typical postcard.
  • The Peel and Reveal is a unique product offering – it will stand out in the mailbox.
  • Personalization is possible on the front and back.

Who Needs Peel and Reveal Postcards?

Peel and Reveal is ideal for direct mailers looking for an innovative way to get their customers’ or potential customers’ attention.

Suggestions for Select Industries

  • Financial/banking: Encourage recipients to “Peel and Reveal for Your Special Deal!”
  • Home improvement: Display colorful photos of before and after remodeling/landscaping/siding projects.
  • Real estate: Tease the customer by having them peel to see the beautiful new homes in their neighborhood.
  • Jewelry stores: Show this season’s hot new looks underneath the layer of adhesive.

Want More Information?

Visit our product page for more details, or contact us to find out more.


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