Product Spotlight: Direct Mail Postcards

By Cheryl Ann Francis

Postcards are a great way to send direct mail. They offer instant communication with your mail recipients, and can be made in a variety of sizes. With  a few variations on the basic postcard, we can help your direct mail campaign really stand out in the mailbox:

Still Making it Personal

In my Direct Mail Forms and Inserts blog, I talked about the response power of personalization. People are more likely to respond when it feels like the message or mailpiece was created just for them. Postcards are prime real estate for personalization because they are immediately seen by your mail recipients. Including things such as personalized URLs (PURL) or images that reflect recipient demographics (e.g., a graphic of a woman with a PURL containing her name placed near the image) take personalization to the next level.

What’s Behind Door #1?

Someone who physically interacts with a direct mailpiece is more likely to respond to it. Our Peel and Reveal postcard offers a unique way to unveil your offer (e.g., keys to a new car). It can also communicate news (e.g., you’ve just uncovered 5% cash back!) to customers, while encouraging interaction with your brand. Note: these mailpieces are USPS-approved for Automation Letter Rates.

Wake Up and Smell the Coffee

In addition to interactivity, you can engage your mail recipient’s senses with postcards. Have you ever received a coffee-scented piece of mail? It will definitely wake you up in the morning! Many credit card offers feature sparkly iridescent papers or liquid metal coatings that help grab your eye. The USPS recently sent an Irresistible Mail package for 2018 featuring a postcard insert with a graphic of a football coated to feel (and look) like a real football! Good for a direct mail postcard first-down!

Contact us today to learn more about our postcard products, and set your direct mailpiece apart in the mailbox.

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