Product Spotlight: 3 Ways to Create a Brilliant Direct Mailpiece

Make It Shine With Metallic Inks, Paper and Foil
By Erin Moloney

One in an occasional series to highlight popular products.       

“You never get a second chance to make a good first impression.” 

This Will Rogers quote, born into pop culture history in the 1980s with a Head & Shoulders shampoo commercial, takes on new meaning when it comes to direct mail.  

Brilliant mailpieces for direct mail are a sure way to gain that good first impression with your audience. 

What are Brilliant Mailpieces?      

Brilliant mailpieces are ones that literally shine in the mailbox. They are envelopes that have a lustrous appearance from metallic paper, metallic ink or foil. Because they’re from Tension, these beautiful brilliant mailpieces come in a variety of colors and sizes. You can even choose from different pattern options for the metallic paper envelopes! 

Brilliant Mailpiece Benefits     

Use brilliant mailpieces made with metallic paper, ink or foil to stand out and WOW your audience.  

  • Attractive: The eye is drawn to the shiny, lustrous aesthetic.   
  • Distinguished: These envelopes are fit for a black-tie affair with their noteworthy look and style. 
  • Different: Easily stands out from the sea of white envelopes.  

And with the customization options available, you can go minimalist for a maximum effect by choosing a spot of foil or metallic ink to highlight your call to action, logo or brand slogan.  

Who Needs Brilliant Mailpieces?  

Brilliant mailpieces constructed from metallic paper, metallic ink or foil can be applied to any mailing that needs to stand out with distinction. In financially based industries where competitive offers are abundant, brilliant mailpieces are a solid option to infuse creativity in your envelope and to communicate importance in your offer and brand. 

Want More Information?     

Get a good impression from the start with a brilliant mailpiece. Visit our product pages herehere or here for details, or contact us to find out more. 

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