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Opening Soon: USPS 2021 Personalized Color Transpromo Promotion

By Melissa Tristano

Color and personalization are two ways mailers can use outer envelopes to drive response. Savvy billing and statement mailers know that they can also use color and personalization inside the envelope on onserts, which are invoices or statements that feature a marketing message within the content.  

On May 15, registration begins for the USPS® Personalized Color Transpromo promotion. This promotion offers mailers who incorporate personalization and color within their statements a 2% mail discount.   

Promotion Registration: May 15, 2021–December 31, 2021   

Promotion Dates: July 1, 2021–December 31, 2021  

Discount: 2% of eligible postage for First-Class Mail® presort and automation letters. 

Note: Eligible mail classes have been revised from First-Class Mail Commercial letters that are part of an IMb® Full Service mailing to First-Class Mail presort and automation letters for 2021. 

Promotional Details   

The Personalized Color Transpromo promotion encourages mailers to incorporate color messaging within bills and statements to help generate a response from customers. In order to qualify for the discount, eligible mailpieces must include:*  

  • A full color marketing message and/or visualization of account data in two or more colors that do not include black, white, or grayscale (e.g. reward or loyalty program, cross sell or upsell promotions), or show an example of account visualizations such as charts or graphs showing payment history. 
  • A marketing message printed on the bill/statement as an “onsert.” 

New for 2021 

There are two ways for prior participants to qualify for personalization requirements for the 2021 promotion: 

  1. Messages can be personalized at the individual level for the recipient. 
  2. Messages can also be personalized to multiple customer segments based on demographics, customer behavior, psychographics, or other characteristics. 

Related Tension Products  

Utility, insurance, credit card and banking statement mailers can all benefit from this promotion. You can pair personalized, color messaging on statements with popular envelope sizes for transactional mail, such as our #10 envelopes or 6x9 envelopes.  

2021 USPS Promotions and Incentives Updates from Tension  

Tension is offering easy-to-read overviews of the USPS promotions, available to you. Sign up for our updates here. You can also find details on the USPS 2021 Promotions and Incentives on our website.  

2021 USPS Promotions Information Sheet  

Do you need a quick overview of the promotions and important dates for each? Click here to download.  

USPS 2021 Promotions White Paper  USPS 2021 Promotions white paper cover

Our USPS 2021 Promotions white paper gives a detailed look at how to qualify through your bills and statements. Download it here.  

Program Requirements for the USPS 2021 Personalized Color Transpromo Promotion  

Be sure to check full program requirements here*. The USPS gives all final approvals and including one of the design elements mentioned above does not automatically qualify you for the promotions. You can also consult the USPS for full details on the Personalized Color Transpromo promotion at FCMColorPromotion@usps.gov.   

Contact Tension  

Add color, personalization and potential savings to your statement mailings with the USPS 2021 Personalized Color Transpromo promotion. A Tension Sales expert can help you explore how to incorporate it in your next mailing. Contact us to get started today.   

*All approvals must come from the USPS. The information presented here is for illustrative purposes only. 

 

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