#9 envelope

Now Registering: USPS Earned Value Reply Mail Promotion

By Matt Herrman

If you’re a billing, statement or fundraising mailer who includes reply mail in your envelopes, the next USPS® promotion of 2020 is a good one for you. 

Mailers frequently include Business Reply Mail (BRM), Courtesy Reply Mail (CRM) and/or Share Mail™ in their outgoing mail to facilitate payments and donations. The Earned Value Reply Mail promotion encourages mailers to include these reply mailpieces in their outgoing mail.  

Promotion Registration: February 15, 2020–March 31, 2020   

Promotion Dates: April 1, 2020–June 30, 2020  

Available Credits: $0.02 or $0.04 credit (depending on certain program requirements) for each BRM, CRM, and/or Share Mail piece returned. 

Review and Acceptance Period for Credits: July 1, 2020 – September 15, 2020 

Expiration Date for Credits: December 31, 2020 

Promotion Details

To qualify, mailers must register their Mailer ID (MID), mail permit(s) and use eligible Intelligent Mail® barcodes (IMb) on the BRM, CRM and/or Share Mail piece during the promotional period.  Each piece placed back in the mailstream and scanned during the promotion timeframe can earn credits. 
 
This promotion is offered to both new and previous promotion participants.   

New Participants: Mailers can earn a $0.02 credit for each BRM, CRM and/or Share Mail piece counted, based on your enrolled MID.  

Participants from 2019 Earned Value Promotion: Mailers can earn a $0.02 credit for each BRM, CRM and/or Share Mail piece that meets or exceeds a 93% threshold counted from the same customer registration ID (CRID, or a unique code used by the USPS to identify a MID at a specific address) April 1, 2020 – June 30, 2020. Mailers exceeding a 100% threshold can earn a $0.04 credit per BRM, CRM and/or Share Mail piece counted from the same CRID April 1, 2020 – June 30, 2020. 

Remember, earned credits will be applied to the enrolled permits in the Business Customer Gateway and must be used by December 31, 2020*. The USPS also strongly encourages program participants to check the activity report in the program registration tool each week. 

Related Tension Products  

This promotion gives bill, statement and fundraising mailers an opportunity to earn mail credits by encouraging recipients to reply with mail. Tension has two products ideal for helping mailers achieve this:  

RECOCHET envelopes - These eco-friendly, reusable reply envelopes can help lower your ecological footprint and potentially earn you mail credits under the Earned Value Reply Mail promotion (as long as the reply piece has an IMb on it for trackability and meets all program requirements). 

#9 envelopes – Although relatively small in size, our #9 envelopes are strong, sturdy and can help return payments to your business or organization.  

2020 USPS Promotions and Incentives Updates from Tension  

Tension is offering easy-to-read overviews of the USPS promotions, available to you. Sign up for our updates here. You can also find details on the USPS 2020 Promotions and Incentives on our website. 

Two-Page Overview of the 2020 USPS Promotions Tension USPS 2020 Promotions info sheet

Do you need a quick overview of the promotions and important dates for each? Click here to download

Be sure to check full program requirements here. The USPS gives all final approvals and including one of the design elements mentioned above does not automatically qualify you for the promotions. You can also consult with the USPS for full details on the Earned Value Reply Mail promotion at earnedvalue@usps.gov.   

Contact Tension 

A Tension Sales expert can help you explore how to incorporate the USPS 2020 Earned Value Reply Mail promotion in your next mailing. Contact us to start the conversation today.

*All approvals must come from the USPS®. The information presented here is for illustrative purposes only. 

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