USPS 2020 TSI promotion rose scented envelope

Now Registering: USPS 2020 Tactile, Sensory and Interactive Mailpiece Engagement Promotion

By Jim Zimay

Along with a new year comes a reminder to renew, refresh and possibly improve your direct mail efforts. As you think about new opportunities, consider the first USPS® promotion of 2020.

The USPS 2020 Tactile, Sensory and Interactive Mailpiece Engagement promotion is offering mailers who include specialty inks, papers or interactive elements in their mailpiece a 2% mail discount.  

Stop and smell the roses: The Tactile, Sensory and Interactive (TSI) Mailpiece Engagement promotion allows you to test innovative design techniques and enjoy mail discounts.   

Promotion Registration: December 15, 2019–July 31, 2020  

Promotion Dates: February 1, 2020–July 31, 2020 

Discount: 2% of eligible postage for USPS Marketing Mail® letters and flats and Nonprofit USPS Marketing Mail® letters and flats.  

Promotional Details  

The TSI Promotion features specialty ink, specialty paper, and interactive element categories. Applying these treatments to the envelopes and/or the mailpieces can qualify it for the discount if they are visible and distinguishable*.

  • Specialty Inks—include conductive inks that contain metals like copper, photochromic inks that change color with UV light or hydrochromic inks that change appearance when exposed to water or liquids.  
  • Specialty Papers—include paper treated with scents, sound or edible components. Go ahead, shower your mail recipients with flower-scented envelopes.   
  • Interactive Elements—these include 3D, pop-ups and folding techniques that contain elements your recipient can physically manipulate.

Related Tension Products 

This promotion lets marketers have a creative heyday with their mailpieces, and Tension has a variety of product offerings that qualify for discounts. 

2020 USPS Promotions and Incentives Updates from Tension 

Tension is offering easy-to-read overviews of the USPS promotions, available to you. Sign up for our updates here. You can also find details on the USPS 2020 Promotions and Incentives on our website.

Two-Page Overview of the 2020 USPS PromotionsUSPS 2020 Promo info sheet cover

Do you need a quick overview of the promotions and important dates for each? Click here to download.

Be sure to check full program requirements here. The USPS gives all final approvals and including one of the design elements mentioned above does not automatically qualify you for the promotions. You can also consult with the USPS for full details on the Tactile, Sensory and Interactive Mailpiece Engagement promotion at  

Contact Tension

A Tension Sales expert can help you explore how to incorporate the USPS 2020 Tactile, Sensory and Interactive Mailpiece Engagement Promotion in your next mailing. Contact us to start the conversation today.  

*All approvals must come from the USPS®. The information presented here is for illustrative purposes only.


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