USPS Informed Delivery email preview

Now Registering: USPS 2020 Informed Delivery Promotion

By Jim Zimay

Informed Delivery® from the USPS launched nationwide in 2017. Three years later, this program — which allows households to digitally preview their mail and packages — has more than 28 million1 users and counting. 

The latest USPS promotion aims at expanding that user base even more: The USPS 2020 Informed Delivery promotion offers business mailers who sign up for and launch an Informed Delivery campaign a 2% mail discount.  

Promotion Registration: July 15, 2020–November 30, 2020   

Promotion Dates: September 1, 2020–November 30, 2020  

Discount: 2% of eligible postage for First-Class Mail® presort automation letters, cards and flats, USPS Marketing Mail® letters and flats and Nonprofit USPS Marketing Mail® letters and flats. 

Promotional Details   

The Informed Delivery promotion encourages mailers to adopt Informed Delivery as part of an integrated marketing campaign. In order to qualify for the discount: 

  1. Mailers must register on the Business Customer Gateway (BCG) at gateway.usps.com via the Incentive Program Service (the Informed Delivery Promotion Office recommends participants register several days prior to the first qualifying mailing). 
  2. Participants must agree to certain promotion terms and specify which permits, Mailer IDs (MIDs), and Customer Registration IDs (CRIDs) will be participating. 
  3. All Mail Service Providers (MSP) and mailers must complete a series of brief surveys about their participation in the promotion as part of the terms of participation.  

Related Tension Products  

Because Informed Delivery integrates the mailpiece into a campaign, almost any of our Tension products can qualify for this promotion. Looking to interact with your recipients in a unique way? Try a Peel and Reveal mailpiece. Want a tried and true envelope that is optimized for inserter performance? Our Performance Plus™ envelopes may hold the keys to the efficiencies you need.  

Check our direct mail and statement/transactional mail pages for more ideas. 

2020 USPS Promotions and Incentives Updates from Tension  

Tension is offering easy-to-read overviews of the USPS® promotions. You can find details on the USPS 2020 Promotions and Incentives on our website, or access the resources below:  

2020 USPS Promotions Information Sheet  

Do you need a quick overview of the promotions and important dates for each? Click here to download.  

USPS 2020 Informed Delivery White Paper  

Our USPS 2020 Informed Delivery Promotion white paper gives a detailed look at how to qualify. Access the download here.  

Program Requirements for the USPS 2020 Informed Delivery Promotion  

Be sure to check full program requirements here. The USPS gives all final approvals and including one of the design elements mentioned above does not automatically qualify you for the promotions. You can also consult the USPS for full details on the Informed Delivery promotion at promotion-informeddelivery@usps.gov.

Contact Tension  

Connect the physical and digital experience for your audience with Informed Delivery from the USPS. A Tension Sales expert can help you explore options for the mailpiece component — contact usto start the conversation today.   

*All approvals must come from the USPS®. The information presented here is for illustrative purposes only. 

Source 

1 – USPS Product Innovation Stats as of July 20-24, 2020.

Categories:

Add new comment