Video in Print with shoppable video

Now Registering: USPS 2020 Emerging and Advanced Technology Promotion

By Tina Howell

Integrated marketing lends businesses and organizations a way to bridge consumer experiences and get results. Research has shown that messages delivered on direct mail drive 92% of people to digital activity and influence 87% to make an online purchase.

Also keen to the benefits of integrated marketing, the USPS® is encouraging mailers to reap the rewards through its latest promotion, the USPS 2020 Emerging and Advanced Technology promotion. Mailers who integrate specific technologies in their mailpiece can qualify for a 2% mail discount.

Go ahead, let your integrated marketing efforts shine with the Emerging and Advanced Technology promotion while you have the opportunity to test out some cool, innovative technologies.

Promotion Registration: January 15, 2020–August 31, 2020 

Promotion Dates: March 1, 2020–August 31, 2020

Discount: 2% of eligible postage for First-Class Mail® presort automation letters, cards and flats, USPS Marketing Mail® letters and flats and Nonprofit USPS Marketing Mail® letters and flats. 

Promotional Details 

The Emerging and Advanced Technology promotion encourages mailers to integrate mail with advances in technology. Incorporation of the following technologies on a mailpiece may qualify it for the discount*:

  • Near Field Communications – Near Field Communications (NFC) is technology that describes the interaction between a mailpiece embedded chip and an NFC enabled device (i.e. smartphone, tablet).
  • Video in Print (ViP): ViP is integrated into printed pieces such as catalogs and/or mailpieces through a video screen, integrated video or picture, personalized interactive video or shoppable video by way of a quick response (QR) code, augmented reality (AR) code or NFC technology.
  • “Enhanced” Augmented Reality (AR): "Enhanced" AR refers to consumer engagement experiences that directly relate to the brand or products being promoted; can include video animation and/or 3D graphics.
  • Virtual Reality: This technology presents brands or products in real or simulated environments in order to create interactivity and consumer engagement.
  • Mixed Reality: This technology combines augmented and virtual experiences, and can include sight, sound and touch.
  • Integration with Digital Assistants: In order to integrate with digital assistants such as Siri or Alexa, clear, specific instructions must be placed on the mailpiece that enable the voice assistant to do a specific, qualified business task (i.e. purchase a product).
  • Digital to Direct Mail: Also called re-targeted direct mail, this is the use of dynamically printed, personalized messaging triggered from a digital interaction. 

Related Tension Products

The technologies outlined in this promotion can be incorporated on a variety of envelope sizes.

Looking to incorporate an “enhanced” augmented reality code on your #10 envelope? Take a look at this example from our Tension Design Group.

Video in Print (VIP) with shoppable video has huge potential for marketers, and it has even been described as the future of retailing. Hop on this trend before the competition by showcasing an AR code on your mailpiece that links to VIP with shoppable video.

2020 USPS Promotions and Incentives Updates from Tension

Tension is offering easy-to-read overviews of the USPS promotions, available to you. Sign up for our updates here. You can also find details on the USPS 2020 Promotions and Incentives on our website.

Two-Page Overview of the 2020 USPS Promotions

Do you need a quick overview of the promotions and important dates for each? Click here to download.USPS 2020 Promotions info sheet from Tension

Be sure to check full program requirements here. The USPS gives all final approvals and including one of the design elements mentioned above does not automatically qualify you for the promotions. You can also consult the USPS for full details on the Emerging and Advanced Technology promotion at emergingtechpromo@usps.gov

Contact Tension

A Tension Sales expert can help you explore how to incorporate the USPS 2020 Emerging and Advanced Technology promotion in your next mailing. Contact us to start the conversation today. 

*All approvals must come from the USPS®. The information presented here is for illustrative purposes only.

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