Envelope Hot Spots: Grab Attention and Get Results

5 Design Tips to Boost Open and Response Rates
By Lisa Whorley

Why leave your direct mail efforts to chance when you can lean on science and direct mail testing to increase response? Envelope “hot spots” are the key areas of an envelope that your mail recipients look at first. The places that will decide whether they take the next step and open your envelope to see what’s inside.

Envelope hot spots

Envelope Hot Spots

Use this handy infographic as your style guide when designing your next carrier. Make the most of every minute your piece is in the mail—and in your recipient’s hands.

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