business reply mail

2019 USPS Earned Value Promotion

“Thank You for Your Payment!”
By Erin Moloney

The envelope can give statement mailers an edge over their digital counterparts. Each bill sent represents an opportunity to physically connect with customers on a regular basis, whether it’s a simple “Thank you for your payment,” or to let your biggest donors know that “We’re happy you support our cause.”

USPS 2019 Earned Value Promotion 

The envelope also represents an opportunity to earn money with the USPS 2019 Earned Value promotion. Mailers – include a business reply mail (BRM), courtesy reply mail (CRM) or Share Mail® in your outbound mailing and qualify for a per-piece postal discount. 

Promotion Registration: Feb. 15, 2019 – Mar. 31, 2019   

Promotion Dates: Apr. 1, 2019 – June 30, 2019   

Credits: $0.03 credit for each BRM, CRM and/or Share Mail

Promotional Details earned value dates

To qualify, Mailers must register their Mailer ID (MID) information, permits and use eligible Intelligent Mail barcodes (IMb) on the BRM, CRM or Share Mail piece during the promotional period.  

This promotion is offered to both new and previous promotion participants.  

  • New participants: You can earn a $0.03 credit for each BRM, CRM and/Share Mail piece counted based on your enrolled MID. 
  • Participants from 2017 Earned Value promotion: You can earn a $0.03 credit for each BRM, CRM and/Share Mail piece counted based on meeting or exceeding a 95%of volume threshold counted from the same MID from April 1 to June 30. 

Earned credits will be applied to the enrolled permits and must be used by Dec. 31, 2019. 

Reporting for Double Duty 

Did you know that Tension offers an envelope that doubles as both an outbound mailer and reply envelope, and qualifies for the USPS 2019 Earned Value promotion? Check out the eco-friendly RECHOCHET envelopes and see why they are a mail trifecta that can 1) engage your customers with one envelope while 2) lowering your ecological footprint and 3) potentially earning mail discounts with the Earned Value promotion. These envelopes are available in both standard and custom sizes depending on your campaign needs. 

2019 USPS Promotions and Incentives, Simplified

Tension has prepared easy-to-read overviews of the USPS promotions, available to you.

Two-Page Overview of the 2019 USPS Promotions

Do you need a quick overview of the promotions and important dates for each? Click here to download.

USPS 2019 Promotions White Paper Tension USPS 2019 promotions white paper

Are you looking for an in-depth view of promotional details and requirements? Our white paper takes a deep dive into each promotion, highlighting approved mailpieces, available discounts and more. Click here to download.

Be sure to check full program requirements here*. The USPS gives all final approvals, and including one of the design elements mentioned above, does not automatically qualify you for the promotions.   

Include a BRM, CRM or Share Mail in your statement mail, and you could earn discounts from the USPS. A Tension Sales expert can help you incorporate the USPS 2019 Earned Value promotion in your next mailing. Contact us to start the conversation today.   

*All approvals must come from the USPS®. The information presented here is for illustrative purposes only.   

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