Ingenuity at Work

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Direct Mail: Still Not Dead By Toby Reed April 27, 2016
When speaking of Direct Mail I am often reminded of the Mark Twain quote “Reports of my death have been greatly exaggerated”. So is true of Direct Mail.
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The Marketing Vehicle That Grabs Your Target's Attention By Toby Reed April 25, 2016
The greatest marketing challenge of our time is simply gaining our audience’s attention. In this overly connected, hyper-personalized, instant gratification society, finding an audience and keeping that audience’s attention is very difficult.
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