Ingenuity at Work

The ‘Age of Distraction’: How Direct Mail Can Aid in Marketing’s Battle For Your Customer's Attention By Toby Reed January 17, 2017

Much has been written about the ‘Age of Distraction’. Case in point, this article in MarketScale or the announcements by the NBA, NFL and others that they are seeking ways to shorten games to battle their viewers shrinking attention span.

Pow! Current Trends to Punch Up Your Business Cards By Karen Loggia December 19, 2016

Discover the superhero strength of a well-designed business card.

Communications: Unplugged By Toby Reed December 19, 2016

There I was, back in an airport. I was intermingled among the various travelers, phone conversations, and blinking lights that punctuate the craziness of the Holiday Season. And I felt like the Grinch.

Chicken Soup for the Content Marketer’s Soul By Erin Moloney December 9, 2016

Last night, my children helped me cook a whole chicken in preparation for a soup dinner.

Change: Jump In! By Toby Reed November 29, 2016

Okay, so things change. That causes stress and discomfort because of uncertainty. Worry that in one way or another the future will not be as good, or possibly even worse, as your situation at present.

The Convergence of Data and Empathy By Erin Moloney October 27, 2016

Last week capped an inspiring #andTHEN16 show at the newly named Data & Marketing Association (DMA) where we heard from thought-leaders from best-in-class organizations on themes of data, algorithms and real-time marketing.

Marketers: Kill it with data! But don't kill it with data. By Karen Loggia October 25, 2016

With headliners like Tyler Oakley, we knew that this year’s DMA show, the #ANDTHEN2016 show in Los Angeles, was a little different.

Towed By A Millennial: Insight On Why Print Still Has Value By Toby Reed October 18, 2016

I was on my way to the airport, traveling Route 280 in New Jersey toward Newark Liberty International to make an evening flight to Kansas City. For whatever reason, my car had other plans.

Three Ways to Create a Successful Fundraising Campaign for Your School By Mike Desmarais October 5, 2016

As both a parent and a direct marketing professional, I’ve learned a lot about the importance of sustaining our educational communities through fundraising campaigns.

Change-Up: How Management of Change is a Critical Success Factor in Business and Baseball By Toby Reed September 12, 2016

So I’m sitting with my family enjoying a hotly contested game between the Yankees and Royals when it occurs to me that both long established industry giants, the Yankees and Royals, are both ultimately faced with the task of finding ways to reinvent themselves to remain at the top of their games.

How to Use Lean Sigma Principles for a Flawless Product Launch By Karen Loggia September 9, 2016

In my junior high school math class, I was presented with a familiar word problem: You are making breakfast. You want your egg, toast and coffee all ready at the same time. How do you do it?

Why I’m a Proponent of PCCs and You Should Be, Too! By Tim Plunk August 31, 2016

On Aug. 17, our Tension Fort Worth manufacturing and sales center welcomed the Greater Dallas Postal Customer Council (GDPCC) and Forth Worth PCC (FWPCC) for a tour of our plant.

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Ingenuity at Work

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