Ingenuity at Work

You are here
The Convergence of Data and Empathy By Erin Moloney October 27, 2016
Last week capped an inspiring #andTHEN16 show at the newly named Data & Marketing Association (DMA) where we heard from thought-leaders from best-in-class organizations on themes of data, algorithms and real-time marketing.
Continue Reading
Marketers: Kill it with data! But don't kill it with data. By Karen Loggia October 25, 2016
With headliners like Tyler Oakley, we knew that this year’s DMA show, the #ANDTHEN2016 show in Los Angeles, was a little different.
Continue Reading
Towed By A Millennial: Insight On Why Print Still Has Value By Toby Reed October 18, 2016
I was on my way to the airport, traveling Route 280 in New Jersey toward Newark Liberty International to make an evening flight to Kansas City. For whatever reason, my car had other plans.
Continue Reading
Three Ways to Create a Successful Fundraising Campaign for Your School By Mike Desmarais October 5, 2016
As both a parent and a direct marketing professional, I’ve learned a lot about the importance of sustaining our educational communities through fundraising campaigns.
Continue Reading
Change-Up: How Management of Change is a Critical Success Factor in Business and Baseball By Toby Reed September 12, 2016
So I’m sitting with my family enjoying a hotly contested game between the Yankees and Royals when it occurs to me that both long established industry giants, the Yankees and Royals, are both ultimately faced with the task of finding ways to reinvent themselves to remain at the top of their games.
Continue Reading
How to Use Lean Sigma Principles for a Flawless Product Launch By Karen Loggia September 9, 2016
In my junior high school math class, I was presented with a familiar word problem: You are making breakfast. You want your egg, toast and coffee all ready at the same time. How do you do it?
Continue Reading
Why I’m a Proponent of PCCs and You Should Be, Too! By Tim Plunk August 31, 2016
On Aug. 17, our Tension Fort Worth manufacturing and sales center welcomed the Greater Dallas Postal Customer Council (GDPCC) and Forth Worth PCC (FWPCC) for a tour of our plant.
Continue Reading
4 Things You Need to Know to Get Your Envelope Noticed By Dave Quarnstrom August 23, 2016
I recently had the opportunity to speak to members of the Kansas City Mail Systems Management Association (KCMSMA) about the use of color, texture and images to make the most of your envelope.
Continue Reading
Firing Your Customer?: 2 Customer Relationships Sales Should Ditch And Why The Customer Isn't The Problem By Toby Reed August 15, 2016
I find myself constantly having the same conversation with my team members, colleagues, and friends. The topic is relationships. The question is: “How do you know when to end a relationship?” For the purposes of this post I am going to focus on the customer relationship.
Continue Reading
Getting Schooled on Print By Erin Moloney July 27, 2016
“I don’t know. Do I REALLY need to print this e-mail?” This was my brother’s sole response to a note sent him from my work e-mail at a previous employer. As the younger sibling, I was well-versed in his sarcasm. He was calling me out.
Continue Reading
Overexposed: Is Too Much Content Marketing Bad? By Toby Reed July 12, 2016
A few days ago my wife deactivated her Facebook account. She told me she didn’t like the way it made her feel. Specifically, the polarizing comments made by people she was ‘friends’ with online.
Continue Reading
Context vs. Content Marketing: And the Fallacy of the Debate By Toby Reed July 6, 2016
So I was on a plane. I was below 10,000 feet and had no WiFi so felt a little like a member of Gilligan’s Island. Stranded without any connection to the outside world…the internet.
Continue Reading

Pages