The Convergence of Data and Empathy
October 27, 2016
Last week capped an inspiring #andTHEN16 show at the newly named Data & Marketing Association (DMA) where we heard from thought-leaders from best-in-class organizations on themes of data, algorithms and real-time marketing.
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Marketers: Kill it with data! But don't kill it with data.
October 25, 2016
With headliners like Tyler Oakley, we knew that this year’s DMA show, the #ANDTHEN2016 show in Los Angeles, was a little different.
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Towed By A Millennial: Insight On Why Print Still Has Value
October 18, 2016
I was on my way to the airport, traveling Route 280 in New Jersey toward Newark Liberty International to make an evening flight to Kansas City. For whatever reason, my car had other plans.
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Three Ways to Create a Successful Fundraising Campaign for Your School
October 5, 2016
As both a parent and a direct marketing professional, I’ve learned a lot about the importance of sustaining our educational communities through fundraising campaigns.
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Change-Up: How Management of Change is a Critical Success Factor in Business and Baseball
September 12, 2016
So I’m sitting with my family enjoying a hotly contested game between the Yankees and Royals when it occurs to me that both long established industry giants, the Yankees and Royals, are both ultimately faced with the task of finding ways to reinvent themselves to remain at the top of their games.
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How to Use Lean Sigma Principles for a Flawless Product Launch
September 9, 2016
In my junior high school math class, I was presented with a familiar word problem: You are making breakfast. You want your egg, toast and coffee all ready at the same time. How do you do it?
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Why I’m a Proponent of PCCs and You Should Be, Too!
August 31, 2016
On Aug. 17, our Tension Fort Worth manufacturing and sales center welcomed the Greater Dallas Postal Customer Council (GDPCC) and Forth Worth PCC (FWPCC) for a tour of our plant.
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4 Things You Need to Know to Get Your Envelope Noticed
August 23, 2016
I recently had the opportunity to speak to members of the Kansas City Mail Systems Management Association (KCMSMA) about the use of color, texture and images to make the most of your envelope.
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Firing Your Customer?: 2 Customer Relationships Sales Should Ditch And Why The Customer Isn't The Problem
August 15, 2016
I find myself constantly having the same conversation with my team members, colleagues, and friends. The topic is relationships. The question is: “How do you know when to end a relationship?” For the purposes of this post I am going to focus on the customer relationship.
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Getting Schooled on Print
July 27, 2016
“I don’t know. Do I REALLY need to print this e-mail?”
This was my brother’s sole response to a note sent him from my work e-mail at a previous employer. As the younger sibling, I was well-versed in his sarcasm. He was calling me out.
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Overexposed: Is Too Much Content Marketing Bad?
July 12, 2016
A few days ago my wife deactivated her Facebook account. She told me she didn’t like the way it made her feel. Specifically, the polarizing comments made by people she was ‘friends’ with online.
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Context vs. Content Marketing: And the Fallacy of the Debate
July 6, 2016
So I was on a plane. I was below 10,000 feet and had no WiFi so felt a little like a member of Gilligan’s Island. Stranded without any connection to the outside world…the internet.
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