Marketers: Don’t Fight. Print and Digital are Like Peanut Butter and Jelly
April 26, 2017
Print traditionalists and digital enthusiasts are ripping each other apart trying to stake their claim on the new Marketing Landscape. Only Print and Digital are not oil and water. They complement eat other; like peas and carrots or peanut butter and jelly.
Continue Reading
Informed Delivery™ from the USPS®
April 25, 2017
The United States Postal Service is giving you a jump on seeing what’s in your mailbox before you even check the mail.
Continue Reading
Intelligent Mail Barcode, Dumbed Down
April 11, 2017
Learn what an IMb is, who uses it and where it is located.
Continue Reading
Litho: In Living Color
March 28, 2017
While flexographic printing remains a solid choice when considering printing options for invoices and other monthly mailings, direct mail pieces often deserves lithography.
Continue Reading
When it Comes to Direct Mail, Have the Mind of a Seven-Year-Old
March 14, 2017
Picture yourself at a 7-year-old’s birthday party. It's gift time. The birthday girl is having the time of her life and is looking for the first gift to open.
Continue Reading
The Smithsonian National Postal Museum, a National Treasure
March 8, 2017
The Smithsonian National Postal Museum is a national treasure.
Continue Reading
5 Direct Mail Tips for Nonprofits
February 21, 2017
While there is no panacea that will guarantee double digit response rates on your next direct mail package, there are some tried and true practices you can test on your donor file simply and effectively.
Continue Reading
2017 USPS Tactile, Sensory & Interactive Mailpiece Engagement Promotion
January 25, 2017
The 2017 USPS® Tactile, Sensory & Interactive Mailpiece Engagement Promotion's registration period is now open. Mailers, this is your opportunity to get envelopes noticed and potentially earn a discount on your mailing!
Continue Reading
Pow! Current Trends to Punch Up Your Business Cards
December 19, 2016
Discover the superhero strength of a well-designed business card.
Continue Reading
Three Ways to Create a Successful Fundraising Campaign for Your School
October 5, 2016
As both a parent and a direct marketing professional, I’ve learned a lot about the importance of sustaining our educational communities through fundraising campaigns.
Continue Reading
How to Use Lean Sigma Principles for a Flawless Product Launch
September 9, 2016
In my junior high school math class, I was presented with a familiar word problem: You are making breakfast. You want your egg, toast and coffee all ready at the same time. How do you do it?
Continue Reading
Why I’m a Proponent of PCCs and You Should Be, Too!
August 31, 2016
On Aug. 17, our Tension Fort Worth manufacturing and sales center welcomed the Greater Dallas Postal Customer Council (GDPCC) and Forth Worth PCC (FWPCC) for a tour of our plant.
Continue Reading