When it Comes to Direct Mail, Have the Mind of a Seven-Year-Old
March 14, 2017
Picture yourself at a 7-year-old’s birthday party. It's gift time. The birthday girl is having the time of her life and is looking for the first gift to open.
Continue Reading
The Smithsonian National Postal Museum, a National Treasure
March 8, 2017
The Smithsonian National Postal Museum is a national treasure.
Continue Reading
Tension Corporation Launches New Blog
February 22, 2017
As part of our commitment to continuous improvement, we’re expanding upon this foundation of creativity and innovation with the launch of our new blog, Ingenuity at Work.
Continue Reading
5 Direct Mail Tips for Nonprofits
February 21, 2017
While there is no panacea that will guarantee double digit response rates on your next direct mail package, there are some tried and true practices you can test on your donor file simply and effectively.
Continue Reading
Did You Know: It’s OK to Double Up on Discounts
February 1, 2017
Customer Question: The USPS is offering a 2% discount through the 2017 Tactile, Sensory & Interactive (TSI) Mailpiece Engagement Promotion...
Continue Reading
2017 USPS Tactile, Sensory & Interactive Mailpiece Engagement Promotion
January 25, 2017
The 2017 USPS® Tactile, Sensory & Interactive Mailpiece Engagement Promotion's registration period is now open. Mailers, this is your opportunity to get envelopes noticed and potentially earn a discount on your mailing!
Continue Reading
The ‘Age of Distraction’: How Direct Mail Can Aid in Marketing’s Battle For Your Customer's Attention
January 17, 2017
Much has been written about the ‘Age of Distraction’. Case in point, this article in MarketScale or the announcements by the NBA, NFL and others that they are seeking ways to shorten games to battle their viewers shrinking attention span.
Continue Reading
Pow! Current Trends to Punch Up Your Business Cards
December 19, 2016
Discover the superhero strength of a well-designed business card.
Continue Reading
Communications: Unplugged
December 19, 2016
There I was, back in an airport. I was intermingled among the various travelers, phone conversations, and blinking lights that punctuate the craziness of the Holiday Season. And I felt like the Grinch.
Continue Reading
Chicken Soup for the Content Marketer’s Soul
December 9, 2016
Last night, my children helped me cook a whole chicken in preparation for a soup dinner.
Continue Reading
Change: Jump In!
November 29, 2016
Okay, so things change. That causes stress and discomfort because of uncertainty. Worry that in one way or another the future will not be as good, or possibly even worse, as your situation at present.
Continue Reading