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USPS 2017 Mobile Shopping Promotion: Integrate Direct Mail into Your Marketing Mix By Kaitlin Graham August 1, 2017
Stand out and get results with direct mail.
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Direct Mail – The Foundation of Your Integrated Marketing Mix By Toby Reed July 25, 2017
Savvy marketers know the recipe for a successful campaign lies in an integrated approach. And direct mail remains one of the most critical elements of a thoughtful omnichannel marketing plan.
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Nationwide and Secure: USPS Informed Delivery™ By Lon Robinson July 18, 2017
Have you heard about the United States Postal Service program, Informed Delivery?
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How Do You Address an Envelope? By Karen Loggia July 11, 2017
Nothing is sweeter than hearing your own name, and on a direct mail or transactional envelope, nothing is sweeter than seeing your correct address.
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Envelope Basics: The Grand Opening By Ken Heying July 5, 2017
Whether you’re a mailing industry newcomer or seasoned pro, if you work with envelopes you need the basics.
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How Big Is A Number 10 Envelope? By Karen Loggia June 27, 2017
How big is a #10 envelope? Well, it can be huge.
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Millennials Heart Direct Mail By Erin Moloney June 20, 2017
Direct mail works, especially when it comes to the gargantuan 92 million millennial market. Why? Millennials love direct mail —they’re more likely to read a piece of direct mail than any other age group!
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Intelligent Mail Barcode Dumbed Down, Take 2 By Karen Loggia June 14, 2017
In my last post (Intelligent Mail Barcode Dumbed Down), I covered the who, what, when, where and how of the Intelligent Mail barcode.
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Marketers: Word of Direct Mail’s Demise is FAKE NEWS! By Toby Reed May 31, 2017
The truth is it’s hot! Why? Because direct mail complements digital!
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How to Train Your Marketer (about Informed Delivery™) By Karen Loggia May 31, 2017
Informed Delivery got top billing at this year’s National Postal Forum (NPF). The USPS, in typical fashion, put on an excellent show that was both informative and fun.
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Digital and Physical Fusion By John Travis May 30, 2017
At the 2017 National Postal Forum (NPF), we heard a lot about digital and physical communications. I had to opportunity to attend, and it was nice to catch up with customers and listen to the latest industry trends.
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Why We Like NPF By Lon Robinson May 16, 2017
When the 2017 National Postal Forum (NPF) kicks off in Baltimore next week (May 21-24), Tension will be well represented – we’ll exhibit in Booth #408 and many of our Associates will attend.
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