Ingenuity at Work

You are here
5 Direct Mail Tips for Nonprofits By Neil Lubin February 21, 2017
While there is no panacea that will guarantee double digit response rates on your next direct mail package, there are some tried and true practices you can test on your donor file simply and effectively.
Continue Reading
Pow! Three Tips to Punch Up Your Business Cards By Karen Loggia December 19, 2016
Discover the superhero strength of a well-designed business card.
Continue Reading
Three Ways to Create a Successful Fundraising Campaign for Your School By Mike Desmarais October 5, 2016
As both a parent and a direct marketing professional, I’ve learned a lot about the importance of sustaining our educational communities through fundraising campaigns.
Continue Reading
How to Use Lean Sigma Principles for a Flawless Product Launch By Karen Loggia September 9, 2016
In my junior high school math class, I was presented with a familiar word problem: You are making breakfast. You want your egg, toast and coffee all ready at the same time. How do you do it?
Continue Reading
Why I’m a Proponent of PCCs and You Should Be, Too! By Tim Plunk August 31, 2016
On Aug. 17, our Tension Fort Worth manufacturing and sales center welcomed the Greater Dallas Postal Customer Council (GDPCC) and Forth Worth PCC (FWPCC) for a tour of our plant.
Continue Reading
4 Things You Need to Know to Get Your Envelope Noticed By Dave Quarnstrom August 23, 2016
I recently had the opportunity to speak to members of the Kansas City Mail Systems Management Association (KCMSMA) about the use of color, texture and images to make the most of your envelope.
Continue Reading
Big Idea: Start Your Lean Journey Small By Toby Reed June 21, 2016
Now I am not an expert on continuous improvement. I know enough to be dangerous, and realize there is a world of concepts in this arena I am still unfamiliar with. With that said, I am familiar with many Lean concepts and tools.
Continue Reading
Marketers: To Disrupt, Please Educate and Inform. Don't Interrupt and Sell. You Could Kill Your Brand. By Toby Reed June 13, 2016
I have some time to kill. I’m in an airport awaiting a flight to Dusseldorf, Germany and see a text message that my flight has just been delayed 2 hours. Lovely! So, like any good professional, I power up my laptop and figure I will make lemonade out of lemons and get some work done.
Continue Reading
We Do Not Sell Envelopes: 3 Reasons Why We Avoid Selling Product and Your Sales Team Should Too By Toby Reed May 3, 2016
Our sales team does not sell envelopes. I don’t want you to get me wrong, you can still find salespeople who do. You know them, the old product pushers. The salespeople whose sales process is 100% about telling you how their knife set slices and dices better than the competition.
Continue Reading