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Ingenuity at Work

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4 Things You Need to Know to Get Your Envelope Noticed By Dave Quarnstrom August 23, 2016
I recently had the opportunity to speak to members of the Kansas City Mail Systems Management Association (KCMSMA) about the use of color, texture and images to make the most of your envelope.
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Big Idea: Start Your Lean Journey Small By Toby Reed June 21, 2016
Now I am not an expert on continuous improvement. I know enough to be dangerous, and realize there is a world of concepts in this arena I am still unfamiliar with. With that said, I am familiar with many Lean concepts and tools.
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Marketers: To Disrupt, Please Educate and Inform. Don't Interrupt and Sell. You Could Kill Your Brand. By Toby Reed June 13, 2016
I have some time to kill. I’m in an airport awaiting a flight to Dusseldorf, Germany and see a text message that my flight has just been delayed 2 hours. Lovely! So, like any good professional, I power up my laptop and figure I will make lemonade out of lemons and get some work done.
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We Do Not Sell Envelopes: 3 Reasons Why We Avoid Selling Product and Your Sales Team Should Too By Toby Reed May 3, 2016
Our sales team does not sell envelopes. I don’t want you to get me wrong, you can still find salespeople who do. You know them, the old product pushers. The salespeople whose sales process is 100% about telling you how their knife set slices and dices better than the competition.
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