Ingenuity at Work

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Purchasing: My Price Is Not Your Cost By Toby Reed May 5, 2016
I want to share a frustration I have. A mistake that those who procure products and services sometimes make. That mistake? Believing that a price for a product or service is their cost.
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We Do Not Sell Envelopes: 3 Reasons Why We Avoid Selling Product and Your Sales Team Should Too By Toby Reed May 3, 2016
Our sales team does not sell envelopes. I don’t want you to get me wrong, you can still find salespeople who do. You know them, the old product pushers. The salespeople whose sales process is 100% about telling you how their knife set slices and dices better than the competition.
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Direct Mail: Still Not Dead By Toby Reed April 27, 2016
When speaking of Direct Mail I am often reminded of the Mark Twain quote “Reports of my death have been greatly exaggerated”. So is true of Direct Mail.
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The Marketing Vehicle That Grabs Your Target's Attention By Toby Reed April 25, 2016
The greatest marketing challenge of our time is simply gaining our audience’s attention. In this overly connected, hyper-personalized, instant gratification society, finding an audience and keeping that audience’s attention is very difficult.
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