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Ingenuity at Work

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Marketers: To Disrupt, Please Educate and Inform. Don't Interrupt and Sell. You Could Kill Your Brand. By Toby Reed June 13, 2016
I have some time to kill. I’m in an airport awaiting a flight to Dusseldorf, Germany and see a text message that my flight has just been delayed 2 hours. Lovely! So, like any good professional, I power up my laptop and figure I will make lemonade out of lemons and get some work done.
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We Do Not Sell Envelopes: 3 Reasons Why We Avoid Selling Product and Your Sales Team Should Too By Toby Reed May 3, 2016
Our sales team does not sell envelopes. I don’t want you to get me wrong, you can still find salespeople who do. You know them, the old product pushers. The salespeople whose sales process is 100% about telling you how their knife set slices and dices better than the competition.
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