Ingenuity at Work

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Intelligent Mail Barcode, Dumbed Down By Karen Loggia April 11, 2017
I'll admit: When I first learned about the Intelligent Mail barcode, I asked for a dumbed-down description. I mean, it's a lot of stuff in one little barcode! And that's the point.
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Marketers: Upgrade the Technology in Your Direct Mail, Have the USPS Pay for It. Seriously! By Toby Reed March 31, 2017
If you've been thinking about adding new technology to your direct mailers, now's the perfect time.
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Litho: In Living Color By Jim Thompson March 28, 2017
While flexographic printing remains a solid choice when considering printing options for invoices and other monthly mailings, direct mail pieces often deserves lithography.
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When it Comes to Direct Mail, Have the Mind of a Seven-Year-Old By Erin Moloney March 14, 2017
Picture yourself at a 7-year-old's birthday party. It's gift time. The birthday girl is having the time of her life and is looking for the first gift to open.
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The Smithsonian National Postal Museum, a National Treasure By Bert Berkley March 8, 2017
Can you keep a secret? Sure. Promise not to tell anyone? I promise.
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Paper's Fight For Truth By Toby Reed February 28, 2017
Believe it or not, the truth matters.
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Tension Corporation Launches New Blog By Erin Moloney February 22, 2017
As part of our commitment to continuous improvement, we're expanding upon this foundation of creativity and innovation with the launch of our new blog, Ingenuity at Work.
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5 Direct Mail Tips for Nonprofits By Neil Lubin February 21, 2017
While there is no panacea that will guarantee double digit response rates on your next direct mail package, there are some tried and true practices you can test on your donor file simply and effectively.
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Did You Know: It’s OK to Double Up on Discounts By Erin Moloney February 1, 2017
Customer Question: The USPS is offering a 2% discount through the 2017 Tactile, Sensory & Interactive (TSI) Mailpiece Engagement Promotion...
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2017 USPS Tactile, Sensory & Interactive Mailpiece Engagement Promotion By Erin Moloney January 25, 2017

The 2017 USPS® Tactile, Sensory & Interactive Mailpiece Engagement Promotion's registration period is now open. Mailers, this is your opportunity to get envelopes noticed and potentially earn a discount on your mailing!

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The ‘Age of Distraction’: How Direct Mail Can Aid in Marketing’s Battle For Your Customer's Attention By Toby Reed January 17, 2017
Much has been written about the 'Age of Distraction'. Case in point, this article in MarketScale or the announcements by the NBA, NFL and others that they are seeking ways to shorten games to battle their viewers shrinking attention span.
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Pow! Current Trends to Punch Up Your Business Cards By Karen Loggia December 19, 2016
Can a poorly designed business card become a competitive disadvantage? You bet.
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Testimonials

Medassets sends more than one million pieces of mail a year. The greatest benefit of Tension’s envelopes is consistency. The customized envelopes I get from Tension are dependable, available and allow me to work in the most efficient way.

Mike Melton , Production Manager Medassets