Ingenuity at Work

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Facing the Future Together: Postmaster General DeJoy's NPF Keynote Address By Ashley Justice May 23, 2022
Postmaster General Louis DeJoy sets the stage for what’s to come for the USPS at the National Postal Forum.
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Not Just a Form Letter: Ordering Continuous Forms for Direct Mail By Jaime Capacete May 6, 2022
Continuous forms are a staple for direct mailers. They enable the creation of high volume, high impact forms that are inserted into your direct mail piece and convey your message with dynamic printing and personalization.
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Addressing Your Envelope? How Complete and Standard Addresses are Defined by the USPS® By Rick Egli April 25, 2022
How Complete and Standard Addresses are Defined by the USPS®
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USPS 2022 Earned Value Reply Mail Promotion By John Travis April 6, 2022
Learn about one of the most popular USPS promotions - the Earned Value Reply Mail promotion.
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KEEP US POSTED: What’s New and Exciting with the Postal Service By Karen Loggia March 23, 2022
Things are changing at the USPS from national campaigns to podcasts. Learn more about the Keep US Posted campaign, Postal Service Reform Act of 2022 and more here.
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Double Window Envelopes: Get More from Your Envelope By Penny Steelman March 16, 2022
Versatile and popular, double window envelopes are a staple for billing, statement and tax envelope mailings. A double window envelope, as implied by the name, has two windows—frequently one for the return address and one for the mailing address on the face of the envelope.
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USPS 2022 Emerging and Advanced Technology Promotion By Karen Loggia February 28, 2022
Learn about the 2022 USPS Emerging and Advanced Technology Promotion.
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Vertically Grooved Embossed Envelopes By Tim Plunk February 17, 2022

Textured envelopes are known for capturing attention. Tactile elements get noticed right away – the texture can be felt as soon as the recipient removes the envelopes from the mailbox and sorts them.

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What is a Flat? By Toby Reed January 17, 2022
Understanding the terminology and common names associated with certain mailpieces can give insight into which one is suitable for the goals of your campaign.
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How to Have a Successful Gift Lift™ Campaign By Mike Desmarais January 17, 2022
Tension’s Gift Lift™ gift matching program helps nonprofits facilitate gift matching opportunities from their donors’ employers in a way that is seamless, simple and effective.
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USPS 2022 Tactile, Sensory and Interactive Mailpiece Engagement Promotion By Tim Plunk January 13, 2022
Learn about the first USPS promotion of 2022, the Tactile, Sensory and Interactive Mailpiece Engagement Promotion.
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Double Your Fundraising Efforts with Gift Lift™ By Mike Desmarais December 23, 2021
Tension’s Gift Lift™ gift matching program helps nonprofits facilitate gift matching opportunities from their donors’ employers in a way that is seamless, simple and effective.
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