Ingenuity at Work

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How Long Does It Take to Do a Direct Mail Campaign? By Mike Desmarais October 15, 2019
Estimate the time you need for your direct mail campaign.
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Using Direct Mail to Reach Voters By Karen Loggia October 9, 2019
Win the votes with direct mail. Tips in this series.
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Informed Visibility Mail Tracking & Reporting: How to Set Up Your Account By Erin Moloney October 2, 2019
Learn how to set up and get insights from Informed Visibility.
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When to Use USPS Marketing Mail: Sending the Right Message  By Karen Loggia September 25, 2019
Send the right message with USPS Marketing Mail.
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Saying Please & Thank You: How to Engage Donors through Gratitude By Erin Moloney September 18, 2019
Learn how to appreciate and not just thank your donors.
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How Big Is A Number 9 Envelope? By Erin Moloney September 11, 2019
Learn how to size a #9 envelope.
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How to Optimize Your Envelope or Postcard Mailings By Cheryl Ann Francis August 28, 2019
Learn how to optimize your envelope or postcard mailing.
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Pros and Cons of Envelope and Postcard Mailings By Melissa Tristano August 21, 2019
Know the pros and cons of envelope and postcard mailings.
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Get to Know the 40/40/20 Rule with Your Statement Mail, Part 2 By Andrew Weed August 8, 2019
Frame offers and creative on your transpromo mail with the 40/40/20 Rule.
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Get to Know the 40/40/20 Rule with Your Statement Mail, Part 1 By Andrew Weed July 30, 2019
Understand how to integrate marketing efforts when developing your list.
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4 Storytelling No-Nos By Merrigan and Co. July 24, 2019
Know these 4 storytelling taboos.
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3 Lessons on The Inclusion Revolution from the Bridge  By Mike Desmarais July 17, 2019
Read how diversity, community and impact are just some of the ideals that can help change the world.
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