Ingenuity at Work

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Marketers: Don’t Fight. Print and Digital are Like Peanut Butter and Jelly By Toby Reed April 26, 2017
Print traditionalists and digital enthusiasts are ripping each other apart trying to stake their claim on the new Marketing Landscape. Only Print and Digital are not oil and water. They complement eat other; like peas and carrots or peanut butter and jelly.
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Informed Delivery™ from the USPS® By Erin Moloney April 25, 2017
The United States Postal Service is giving you a jump on seeing what's in your mailbox before you even check the mail.
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Intelligent Mail Barcode, Dumbed Down By Karen Loggia April 11, 2017
I'll admit: When I first learned about the Intelligent Mail barcode, I asked for a dumbed-down description. I mean, it's a lot of stuff in one little barcode! And that's the point.
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Marketers: Upgrade the Technology in Your Direct Mail, Have the USPS Pay for It. Seriously! By Toby Reed March 31, 2017
If you've been thinking about adding new technology to your direct mailers, now's the perfect time.
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Litho: In Living Color By Jim Thompson March 28, 2017
While flexographic printing remains a solid choice when considering printing options for invoices and other monthly mailings, direct mail pieces often deserves lithography.
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When it Comes to Direct Mail, Have the Mind of a Seven-Year-Old By Erin Moloney March 14, 2017
Picture yourself at a 7-year-old's birthday party. It's gift time. The birthday girl is having the time of her life and is looking for the first gift to open.
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The Smithsonian National Postal Museum, a National Treasure By Bert Berkley March 8, 2017
Can you keep a secret? Sure. Promise not to tell anyone? I promise.
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Paper's Fight For Truth By Toby Reed February 28, 2017
Believe it or not, the truth matters.
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Tension Corporation Launches New Blog By Erin Moloney February 22, 2017
As part of our commitment to continuous improvement, we're expanding upon this foundation of creativity and innovation with the launch of our new blog, Ingenuity at Work.
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5 Direct Mail Tips for Nonprofits By Neil Lubin February 21, 2017
While there is no panacea that will guarantee double digit response rates on your next direct mail package, there are some tried and true practices you can test on your donor file simply and effectively.
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Did You Know: It’s OK to Double Up on Discounts By Erin Moloney February 1, 2017
Customer Question: The USPS is offering a 2% discount through the 2017 Tactile, Sensory & Interactive (TSI) Mailpiece Engagement Promotion...
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2017 USPS Tactile, Sensory & Interactive Mailpiece Engagement Promotion By Erin Moloney January 25, 2017

The 2017 USPS® Tactile, Sensory & Interactive Mailpiece Engagement Promotion's registration period is now open. Mailers, this is your opportunity to get envelopes noticed and potentially earn a discount on your mailing!

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Tension stays ahead by knowing what is going on in the industry. Our sales rep stays up-to-date on postal issues and keeps us informed. I’ve never had a vendor do that in the past. Tension also provides us with information on paper pricing. That helps us forecast our budget, not only for our envelopes but for the forms we purchase. 

Milton Perry , Supervisor - Customer Billing Insert Operations CenterPoint Energy