Ingenuity at Work

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Measure Up with the Fundraising Fitness Test By Erin Moloney September 25, 2018
Use the Fundraising Fitness Test to check the health of your organization.
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From Mailbox to Ballot Box, Part 2 By Karen Loggia September 12, 2018
Using neuromarketing to reach and influence voters.
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Product Spotlight: Tension Direct By Karen Loggia August 29, 2018
Tension Direct is a personalized, online catalog of marketing materials for "what you want, when you need it."
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From Mailbox to Ballot Box, Part 1 By Karen Loggia August 22, 2018
Direct mail is an essential part of your political campaign.
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Bridge Conference 2018 Recap: The Direct Mail Foundation of Your Integrated Marketing Campaign By Mike Desmarais August 14, 2018
With neuromarketing, direct mail can be a solid foundation for your integrated marketing campaign.
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Tension's Secret Sauce: Our Associates By Toby Reed July 31, 2018
Tension's "secret sauce" hasn't changed for generations. Find out what's in it.
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3 Tips to Becoming a Direct Mail "Monet" By Neil Lubin July 24, 2018
Discover your inner direct mail Monet at the 2018 Bridge Conference.
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How the USPS Helps Business Mailers By Rob Hiersteiner July 17, 2018
The USPS has an infrastructure supported by technology and associates to help business mailers thrive.
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Know Your Marketer: Part 5 By Erin Moloney July 10, 2018
Assessing marketers' barriers to direct mail design tools.
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Know Your Marketer: Part 4 By Mike Desmarais June 26, 2018
Assessing marketers' barriers to direct mail costs.
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Know Your Marketer: Part 3 By Tim O'Hanlon June 20, 2018
Assessing marketers' barriers to direct mail specifications.
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Know Your Marketer: Part 2 By Erin Moloney June 13, 2018
Assessing marketers' barriers to direct mail speed, timing and performance.
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