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Millennials Heart Direct Mail By Erin Moloney June 20, 2017
Direct mail works, especially when it comes to the gargantuan 92 million millennial market. Why? Millennials love direct mail --they're more likely to read a piece of direct mail than any other age group!
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Intelligent Mail Barcode Dumbed Down, Take 2 By Karen Loggia June 14, 2017
In my last post (Intelligent Mail Barcode Dumbed Down), I covered the who, what, when, where and how of the Intelligent Mail barcode.
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Marketers: Word of Direct Mail’s Demise is FAKE NEWS! By Toby Reed May 31, 2017
The truth is it's hot! Why? Because direct mail complements digital!
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How to Train Your Marketer (about Informed Delivery™) By Karen Loggia May 31, 2017
Informed Delivery got top billing at this year's National Postal Forum (NPF). The USPS, in typical fashion, put on an excellent show that was both informative and fun.
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Digital and Physical Fusion By John Travis May 30, 2017
At the 2017 National Postal Forum (NPF), we heard a lot about digital and physical communications. I had to opportunity to attend, and it was nice to catch up with customers and listen to the latest industry trends.
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Why We Like NPF By Lon Robinson May 16, 2017
When the 2017 National Postal Forum (NPF) kicks off in Baltimore next week (May 21-24), Tension will be well represented - we'll exhibit in Booth #408 and many of our Associates will attend.
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Envelope Hot Spots: Grab Attention and Get Results By Lisa Whorley May 2, 2017
Why leave your direct mail efforts to chance when you can lean on science and direct mail testing to increase response?
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Marketers: Don’t Fight. Print and Digital are Like Peanut Butter and Jelly By Toby Reed April 26, 2017
Print traditionalists and digital enthusiasts are ripping each other apart trying to stake their claim on the new Marketing Landscape. Only Print and Digital are not oil and water. They complement eat other; like peas and carrots or peanut butter and jelly.
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Informed Delivery™ from the USPS® By Erin Moloney April 25, 2017
The United States Postal Service is giving you a jump on seeing what's in your mailbox before you even check the mail.
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Intelligent Mail Barcode, Dumbed Down By Karen Loggia April 11, 2017
I'll admit: When I first learned about the Intelligent Mail barcode, I asked for a dumbed-down description. I mean, it's a lot of stuff in one little barcode! And that's the point.
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Marketers: Upgrade the Technology in Your Direct Mail, Have the USPS Pay for It. Seriously! By Toby Reed March 31, 2017
If you've been thinking about adding new technology to your direct mailers, now's the perfect time.
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Litho: In Living Color By Jim Thompson March 28, 2017
While flexographic printing remains a solid choice when considering printing options for invoices and other monthly mailings, direct mail pieces often deserves lithography.
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Tension stays ahead by knowing what is going on in the industry. Our sales rep stays up-to-date on postal issues and keeps us informed. I’ve never had a vendor do that in the past. Tension also provides us with information on paper pricing. That helps us forecast our budget, not only for our envelopes but for the forms we purchase. 

Milton Perry , Supervisor - Customer Billing Insert Operations CenterPoint Energy