Ingenuity at Work

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How the USPS Helps Business Mailers By Rob Hiersteiner July 17, 2018
The USPS has an infrastructure supported by technology and associates to help business mailers thrive.
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Know Your Marketer: Part 5 By Erin Moloney July 10, 2018
Assessing marketers' barriers to direct mail design tools.
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Know Your Marketer: Part 4 By Mike Desmarais June 26, 2018
Assessing marketers' barriers to direct mail costs.
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Know Your Marketer: Part 3 By Tim O'Hanlon June 20, 2018
Assessing marketers' barriers to direct mail specifications.
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Know Your Marketer: Part 2 By Erin Moloney June 13, 2018
Assessing marketers' barriers to direct mail speed, timing and performance.
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Know Your Marketer: Part 1 By Sean McAleer June 6, 2018
Assessing marketers' barriers to direct mail rates and promotions.
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Things to Consider When Choosing Envelope Flaps By Erin Moloney May 23, 2018
Learn how to choose the optimal envelope flap for your mailing.
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Reimagining Mail with Informed Visibility and Informed Delivery By Tim Plunk May 17, 2018
Reimagine your mail with Informed Visibility® and Informed Delivery®.
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Golden Opportunities at NPF 2018 By Alora Chamblee May 1, 2018
The 2018 National Postal Forum offers golden opportunities through networking, education and USPS certifications.
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Using Direct Mail to Improve Donor Lifetime Value: Part 3 By Tim O'Brien April 25, 2018
Annual giving can be boosted by matched gifts, big-or-small-scale.
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Using Direct Mail to Improve Donor Lifetime Value: Part 2 By Tim O'Brien April 18, 2018
Keep your eyes on the hub and spoke prize with this blog: a recurring donation from monthly gifts.
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Using Direct Mail to Improve Donor Lifetime Value: Part 1 By Tim O'Brien April 12, 2018
Make a difference with your first-year donors through direct mail.
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