Reveal Envelopes for Direct Mail Marketing
A mysterious envelope does not go unnoticed. Increase the intrigue with a Tension “reveal” – a perforated opening that easily tears away from the envelope. Typically on the front of an envelope, this special opener hides a special offer or important message for the reader to discover.
Tension helped pioneer many of the special openers and involvement opening devices that we see today. With Tension's expertise in manufacturing and design, your Reveal envelopes are:
- Easy to open with smooth "j-hook" construction.
- Designed to withstand the rigors of the mailstream.
- Able to give your direct mailings a boost.
- Drives Recipient Interaction
- Easy to Open
- Sturdy Construction
- Improves Open Rates
- Smooth Inserting Process
Entice the Reader
Arrive In Style
Engage Customers in Your Mailing
An envelope hiding a “secret” message poses too many questions to be ignored. By incorporating a reveal opening into your next direct mailing, you can unleash the hidden power of your offer’s message.
Direct mail offers can be made more enticing and effective by using special devices built into the envelope. Tension is an expert at producing envelopes with interactive openers that invite consumers to pull the tab and become involved with the underlying offer or communication. Getting a consumer involved in the envelope that carries your message makes them more likely to open it and therefore respond.
Tension Quality Ensures Smooth Sailing Through the Mailstream
A Tension Reveal envelope withstands the rigors of the mailstream. Tension’s design and production expertise produces envelopes that are engaging without impacting insertability. Its perforated opening rips smoothly to divulge a special offer or intriguing image on the inside of the envelope. Tension’s experience producing these reveal envelopes ensures an easy opening so that all eyes are on your offer.
Get Your Creative Juices Flowing
The reveal itself can take a variety of sizes and designs to draw in your reader.
- A two-inch strip pulls away easily and focuses the eye on the offer.
- A bigger reveal-pull can uncover a dramatic graphic.
- Using a reveal with the message “Open for your special offer!” encourages the consumer to believe that the offer has been specially designed for them.
Variably print a unique offer on your inserts rather than your outer envelopes, saving money for you as the direct mailer. Give your mailing a distinctive look for greater impact on the addressee and a higher response to the mailing.
- Insert teaser copy on the back of the reveal strip to surprise the reader.
- Use a complementary image on the outer envelope and the insert to invoke a response from the reader.
- Or even make the reveal part of your design!
What Tension Customers are Saying
John Barber , President Summit Direct Mail, Inc.
Our partnership with Tension offers a tremendous benefit for Summit Direct Mail, Tension and the clients we both represent. It is a win-win-win all around. Together, using Summit Direct Mail’s printing services and Tension’s lithographic roll converted envelope, we can offer our clients a higher quality product at lower costs and faster speeds.
Mike Melton , Production Manager Medassets
Working with Tension I can have our envelopes produced in large quantities, warehoused at their facilities and delivered as we need them. This provides not only cost savings but also flexibility if there is variation in our demand. I know there is a supply I can call on without having to fill up my office with envelopes.