Spot Embossed Direct Mail Envelopes
Mailers, start your engines!
Get ready to take the lead by impressing your direct mail recipients with spot embossing. Tension’s advanced embossing techniques can help subtly stamp your envelopes with a touch of uniqueness and sophistication.
Make your mailpiece stand out and deliver spot on results:
- Promote your brand with a spot-embossed logo.
- Feature an embossed indicia at a lower cost than live stamps.
- Take advantage of envelope “hot spots,” or areas to where the reader’s eyes are naturally drawn.
- Direct Mail Differentiator
- Build Brand Interest
- Promotes Interest
- Lift Your Logo
- Live Stamp Alternative
Explore the Possibilities
Raise Response Rates
Dress to (Spot) Impress
Embossed indicia can help differentiate your envelope, but did you know it can also help give your mailing an economic advantage? A spot embossed indicia application is less expensive than a traditional live stamp, with the opportunity to bump interest and engagement from your mail recipients. A spot embossed envelope can promote your brand, a new promotion or mail campaign with exceptional value.
Some Like it Hot
Looking to drive response rates? Research shows that the eye is naturally attracted to four areas or "hot spots" on an envelope. Using these hot spots can improve your direct mail impact and deliver the results you want in your next campaign. When hot spots are used in combination with an embossed indicia in the upper right portion of the envelope face, hot spot appeal improves even more.
Readers often gauge a mailing’s importance by postage type, judging how important the sender thinks the reader is to them. Using an embossed indicia can be a great way to communicate that your mail piece is important and encourage mail recipients to open your envelope and read your message. Use in combination with eye-stopping graphics, a unique window opening, or involvement device on a 6x9 envelope to help amplify your message or cause.
What Tension Customers are Saying
John Greenstreet , Manager, Creative Mailing Services CDS Global
Tension brings new ideas and envelope designs to our business. CDS Global can then introduce those ideas to our customers as options to increase magazine subscriptions or response rates. We’ve found this process to be very successful.
Keanon Swan , Manager, Strategic Partner Relationships & Postal Strategy, IT/Care & Billing Services Sprint
The Tension Design Group helped us increase manufacturing efficiencies for our two-way reusable envelope that were not only cost-effective, but also maintained and improved the customer experience with the ecoEnvelope. The collaboration between the Tension Design Group, their partner ecoEnvelope and the Sprint marketing and corporate responsibility teams was unique in its level of cross-functional engagement.